This short film was commissioned by Coldwell Banker Hickok and Boardman to provide a glimpse at the good life in Burlington, Vermont.

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We all strive for beautiful pictures in our films, but these can vary greatly depending on the subject, shooting environment, camera quality, etc… While we can’t always control these things, it IS possible to control the audio, especially when filming someone speaking into the camera.

Even though most video cameras contain an external microphone, for the best audio quality, a professional external microphone or lapel mic should be used (a must if you’re shooting with a DSLR).

Among other things, the lapel mic is critical to help prevent wind sheer outdoors and to reduce echos when filming indoors (this is what happens when you use the built in microphone).

Here are two great options for enhanced audio:

External - The Rhode Video Mic

Lapel - Sony ECM – 44B

Please contact us if you have any questions when you SHOOT to SELL !

A few beauty shots around Burlington, VT you might see in our upcoming film.

Thumbs up if you like it!

by Anthony Brogna

This post is adapted from Mark Robertson’s round up over on REELSEO.  I paired down the list to only the most relevant ways RE pro’s can utilize video for their business, with specific examples of each.

Imagine what would happen to your brand identity, awareness, customer satisfaction and SEO if you produced ONLY half of these!

Without further adieu;

Customer Reference Videos

1. Video Customer Testimonials – “Why we love our realtor!”

2. Video Success Stories – “Check out the homes I have sold in the past 12 months”.

3. Video Case Study – “The techniques I used to sell this $500k home in 45 days”.

4. Man-in-the-street Interviews – “Why do YOU like living in VT”?

5. Customer Presentations. – “What attracted us to this home” | “Why we’ll miss this home” | “Upgrades we made” |

Product and Service Promotions

6. Product Presentations - Listing videos (Flyby’s)

7. Visual Stories – Time lapsed video of a home’s construction.

Corporate Videos

8. Corporate Overview - “Learn about our brokerage”.

9. Executive Presentations - “Meet the brokers/REALTORS”.

Training and Support Videos

10. Training “Top 10 things you need to know before buying a home”

11. Just-in-time learning “Why you should jump on these low interest rates”!

12. Post sale support “Local services pro’s we love”.

Internal Communications Videos

13. Internal Communications “How commission splits work in our brokerage”.

14. Employee orientation “What we expect of our agents”.

15. Health, Legal & Safety “NAR rules to be mindful of”.

Advertising , Marketing  and Promotion

16. Commercials “Why you should choose us”.

17. Viral Video “Check out this house our client demolished”!

18. Email Video – Any of the ideas in this list can be sent via email.

PR Support and Community Relations

19. Video Press Releases – “We’ve won another award”!

20. PR Support Materials – If you’re telling the media…tell them in video!

21. Community Relations Video – Showcase how you are giving back to the community you serve

Event Video

22. Event Presentation video – “Highlights from our day on the slopes with top clients”.

23. Round table Sessions - “Ideas to help out in your community”

24. Q&A Expert sessions. Get local experts together and talk about the community

Other:

25. Recruitment Videos “We’re looking for a few good agents”.

26. VLOG - Why write it, when you can film it?

27. Company Lobby / Waiting Room Video – “Tour our agency”.

28. Market research, focus groups and polling “Where do you plan to move” | “Fastest growing neighborhoods”.

Any ideas missing here?

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CONTACT US NOW to discuss how we can improve your business.

Call 518.369.1929, email tony@flybyfilms.com or use the form below!

by Anthony Brogna | Captain – Flyby Films

Do any of these words look familiar to you:

Honest    Committed    Compassionate    Trusted    Dedicated    Experienced Energetic    Dilligent    Efficient     Enthusiatic    Professional…

They should.

These are the words that almost every real estate agent uses to describe themselves.

“Professional”?! “Dilligent”?! “Dedicated”?! …

These should be givens! This is the bare minimum buyers and sellers expect from their “trusted” companies and professionals.

Simply stating these adjectives does not create differentiation or communicate your unique value.

In order to create differentiation, and highlight your unique selling proposition, you need to think about three critical components of brands.

The Mind, Heart and Lifestyle (Trends), of your target audience. To have a fully realized brand, you MUST deliver practical, sentimental and societal elements that you combine to “own”, allowing you to differentiate yourself.

This holds true for any B2C industry and can work especially well in the real estate world, since barely any individual agent or broker is able to communicate their value across these three dimensions.

To help you remember, it looks something like this:

If you really want to stand out in the crowd, don’t tell buyers and sellers how experienced you are or how much you LOVE the area where you sell homes.

Instead…

Connect to them via a unique story that factors in these 3 elements, then showcase how you are different by:

harnessing technology

leveraging innovative techniques for showcasing properties on and offline

building unique relationships in selected communities where your target market lives/works/plays

adding value with your continuing education inside AND outside of the real estate industry

specializing in a niche market, etc, etc, etc…

Buyers and sellers are looking for agents that get remarkable results, and will gravitate to those that communicate their brand in an interesting way.

Do this, and you’ll be light years ahead of your peers!

by Anthony Brogna | Captain – Flyby Films

Lately, I’ve been hearing a lot of real estate agents say the same thing. “There’s no money for that.” (insert your own definition of “that”).

I wonder if they realize they are really saying…’there’s no money to be different, remarkable, note worthy, memorable, unpredictable, inspiring…’

These things aren’t really that hard to do.

In fact, I’d contend that marketing real estate is actually EASIER than marketing most other consumer products.
Whoooaa you say, “Easier?”  [This guy must be crazy]!Yes.  Easier.

Easier, because homes have history, life, personality and charm. Unlike consumer products, these traits are not manufactured via a brand. They are innate qualities that can be highlighted and connected to. All the better, since these things sometimes change with the seasons, there is always fresh activity to highlight.

If consumer marketing is about making emotional connections to your audience, than a product which has inherent emotional qualities should be infinitely easier to create excitement for….

I’ll concede, buying a home IS a major purchase, so it’s not as easy to convert interested parties to buyers. That said, it IS easier to attract attention to your best listings, simply by showcasing (in the most remarkable way possible) all those special elements mentioned above.

So, your job is to bring your properties to life, at any cost (It doesn’t have to be expensive. Time and effort might be enough.) Then, get that message out to the world in the most economical, efficient and effective manner; appropriate for your audience.

Postcards, flyers and newspaper ads don’t do this. (Is this where you’re spending the money you do have? Can you measure the results? How do you know there isn’t a better way?)

You should be spending your money on remarkable activities, that separate yourself from the competition, generate excitement, and help bring your product to life (we’ll discuss some of these things in future blog posts).

If “there’s no money for that”, than why are you in the real estate business in the first place?

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Contact Flyby

Please turn on your speakers:

In today’s world of virtual this, and augmented that, you need to utilize modern tools and techniques for reaching your audience online.

Video is THE standard online medium that potential customers and clients look for from their favorite businesses and brands.

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Video is persistent, always “on duty”, educational, emotional and a vehicle for networking.

If you are even dabbling in social media, video will be your #1 tool for driving interest in your business, and facilitating word of mouth.

With video, you are able to personally and genuinely connect with your audience, which ultimately entices the viewer to connect with you.

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Contact Flyby